Free templates
Hooks, content ideas, and cheatsheets. Free, no sign-up.
Fill-in-the-blank hooks, post ideas for your niche, and one-page references for the business side. Copy any of them in one tap.
Hook templates
Fill-in-the-blank opening lines for short-form video and posts, grouped by pattern, each with a worked example.
Problem hooksProblem hooks open by naming a specific problem the viewer already has, so the right person recognises themselves in the first second and stays for the fix.10 hooksResult-first hooksResult-first hooks show or state the end result before explaining how, which works best for tutorials, transformations, and before-and-after content.10 hooksContrarian and unpopular opinion hooksContrarian hooks challenge a belief that is common in your niche, which stops viewers who hold that belief and keeps them watching to see whether you can back it up.10 hooksCall-out hooksCall-out hooks name exactly who the post is for in the first line, so the right viewers stop because they recognise themselves and everyone else scrolls on, which improves retention among the people who stay.10 hooksCuriosity and open-loop hooksCuriosity hooks open a question the viewer wants answered and only close it later in the post, which keeps people watching past the first few seconds as long as the answer is worth the wait.10 hooksStory and POV hooksStory hooks drop the viewer into the middle of a moment, often in first person or as a POV, so they stay to find out what happened next.10 hooksList and how-to hooksList and how-to hooks promise a specific, countable payoff such as three steps or five tools, which tells viewers exactly what they will get and how long it will take.10 hooks
Content idea packs
Post ideas by niche, each with a suggested format, split into teaching, behind the scenes, conversation, and brand-friendly posts.
Content ideas for fitness creatorsFitness creators get the most from content that teaches one movement or habit clearly, shows their real routine, and invites followers to share their own progress, with product-friendly formats such as gym bag essentials and supplement honesty reviews.12 ideasContent ideas for food creatorsFood creators do best with recipes that solve a specific constraint such as time, budget, or ingredients on hand, kitchen behind-the-scenes, and posts that ask followers for their versions, with brand-friendly formats like pantry staples and tool comparisons.12 ideasContent ideas for beauty and skincare creatorsBeauty and skincare creators get traction from routine breakdowns, ingredient explainers, and honest testing, plus conversation posts about personal routines, with brand-friendly formats such as empties reviews and long-term wear tests.12 ideasContent ideas for personal finance creatorsPersonal finance creators earn trust with plain explanations of one concept at a time, transparent behind-the-scenes numbers, and questions that get followers sharing their own situation, while staying clear of individual investment advice.12 ideasContent ideas for travel creatorsTravel creators get saves and shares from practical, specific content such as itineraries, costs, and mistakes to avoid, honest behind-the-scenes posts, and questions about followers' own trips, with brand-friendly formats like packing lists and stay reviews.12 ideasContent ideas for tech and productivity creatorsTech and productivity creators perform with specific workflows and tool tutorials, real setups, and comparisons, plus conversation posts about how followers work, with brand-friendly formats such as app walkthroughs and desk setup tours.12 ideasContent ideas for small business creatorsSmall business owners and side-hustle creators build an audience with process and behind-the-scenes content, practical lessons from running the business, and posts that involve customers in decisions, with brand-friendly formats such as tool stacks and packing orders.12 ideas
Cheatsheets
One-page references for pricing, media kits, disclosure, metrics, pitching, and campaign briefs.
Brand deal pricing cheatsheetPrice a brand deal in four moves: start from roughly 1 percent of your follower count per feed post, adjust for engagement and niche, price each platform and format separately, then add usage rights, exclusivity, and rush as line items rather than folding them into the fee.14 pointsFTC disclosure cheatsheet for sponsored postsUnder the FTC's guidance for influencers, disclose any financial, employment, personal, or family relationship with a brand, including free products, in plain words such as ad or sponsored, placed where it is hard to miss: in the image or video itself, not only in a caption, profile, or behind a more link.14 pointsMedia kit checklistA media kit needs six things on one page: who you are and your niche, audience size and engagement rate per platform with the method stated, audience demographics, two or three past brand results, the deliverables you offer, and a rate or starting range, shared as a link rather than a PDF.17 pointsCreator marketing metrics and formulasThe core creator marketing formulas are engagement rate (engagements divided by followers or reach), CPM (fee divided by impressions times 1,000), cost per engagement (fee divided by engagements), ROAS (attributed revenue divided by spend), and cost per acquisition (spend divided by attributed orders).12 pointsBrand pitch email cheatsheetA brand pitch that gets answered is short and specific: a subject line naming the brand and an idea, one line showing you know the product, one concrete content idea, one proof number, your media kit link, and a single clear ask, followed up once after about a week.14 pointsUsage rights and exclusivity cheatsheetUsage rights and exclusivity are separate from the content fee and should be written into every deal: define the channels, whether use is organic or paid, the duration, and whether the brand can edit; for exclusivity, define the category, the competitors, and the period, and price both as add-ons.14 pointsCreator campaign brief checklistA creator campaign brief should fit on one page and state the goal and how it will be measured, the audience, the one key message, deliverables with dates, mandatory points and things to avoid, disclosure requirements, usage rights, the approval process, and payment terms.15 points
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