Free hook pack
Call-out hooks
Call-out hooks name exactly who the post is for in the first line, so the right viewers stop because they recognise themselves and everyone else scrolls on, which improves retention among the people who stay.
By Distinct ·
Fill in the brackets with something specific to your post. Every hook here is a pattern, not a line to copy word for word: the specific detail you add is what makes it stop the scroll.
Name your viewer
If you are a [specific person] who [situation], this is for you.
Example: If you are a nurse who works nights, this is for you.
[Specific group], stop scrolling.
Example: First-time home buyers, stop scrolling.
This is for the [person] who [relatable detail].
Example: This is for the person who has 47 tabs open right now.
POV: you are a [role] and [situation].
Example: POV: you are a small business owner and it is tax week.
Every [person type] needs to hear this.
Example: Every new runner needs to hear this.
If you have [specific trait], you have probably [experience].
Example: If you have curly hair, you have probably been told to brush it.
To the [person] who thinks [belief]:
Example: To the creator who thinks you need 10,000 followers to get paid:
[Age/stage] and [goal]? Start here.
Example: Thirty and never invested? Start here.
Only [specific group] will understand this.
Example: Only people who meal prep on Sundays will understand this.
Tag a [person] who [behaviour].
Example: Tag a friend who always forgets their charger.
Get these written for your actual post
Distinct's Creator Studio turns a pattern like these into hooks, scripts, and captions for your post, written in your own voice. See how it works.