Guides
How creator marketing actually gets done.
Step-by-step playbooks with the numbers and methods people in the industry actually use, for both sides of the table.
For creators
Pricing your work, presenting it, and winning the deal.
How to price a brand deal
Start from a base rate of roughly 1 percent of your follower count per feed post, so about 100 US dollars per 10,000 followers, then adjust up or down for engagement rate, niche, platform, and finally add separately for usage rights, exclusivity, and turnaround.
7 steps
How to build a media kit
A media kit should fit on one page and contain six things: who you are and your niche, per-platform audience size and engagement rate, audience demographics, two or three examples of past brand work with results, what you offer, and a rate or starting range.
7 steps
How to pitch brands as a creator
Pitch brands you already use, address a named person rather than a generic inbox, open with a specific idea for their product rather than your follower count, include one link to your media kit, and follow up twice before moving on.
6 steps
For brands and marketing teams
Running campaigns, briefing well, and choosing the right creators.
How to run your first creator campaign
Run a first creator campaign in six steps: define one measurable goal, set a budget and split it across a test group of creators, shortlist on audience fit rather than follower count, brief tightly on rules and loosely on creative, set up tracking before anything goes live, then measure per creator and rebook the ones that worked.
6 steps
How to write a campaign brief
A campaign brief should state the goal, the exact deliverables and posting dates, the key messages and any required claims, what must be avoided, the disclosure requirement, the approval process, the usage rights, and the fee with payment terms. Be exact on rules and permissive on creative.
6 steps
How to vet a creator's audience
Vet a creator by checking four things: whether follower growth is steady rather than stepped, whether engagement rate is in line with others of the same size, whether comments come from real accounts rather than generic emoji, and whether the audience's location and age actually match your buyer.
6 steps
Not sure what a term means?
The creator marketing glossary defines every term these guides use, from usage rights to CPM.