Free tools
Calculators, free and without a sign-up.
The three numbers creator marketing runs on, each with the formula and the benchmarks written out so the answer is on the page whether or not you use the calculator.
Engagement rate calculator
Creators and brandsAdd up likes, comments, saves, and shares, divide by followers or reach, and see how the result compares to typical benchmarks.
CPM calculator
BrandsWork out cost per thousand impressions and cost per engagement for a creator deal, so creators of very different sizes can be compared fairly.
Creator rate calculator
CreatorsEstimate what to charge for a sponsored post from follower count, engagement rate, and niche, with adjustments for usage rights and exclusivity.
Going deeper
Rate benchmarks by follower tier, the playbook guides, and the glossary cover the reasoning behind every number here.