Free hook pack
Contrarian and unpopular opinion hooks
Contrarian hooks challenge a belief that is common in your niche, which stops viewers who hold that belief and keeps them watching to see whether you can back it up.
By Distinct ·
Fill in the brackets with something specific to your post. Every hook here is a pattern, not a line to copy word for word: the specific detail you add is what makes it stop the scroll.
Challenge the common advice
Unpopular opinion: [common practice] is overrated.
Example: Unpopular opinion: posting every day is overrated.
Everyone says [advice]. Here is why I stopped.
Example: Everyone says drink a gallon of water a day. Here is why I stopped.
[Popular thing] is not the problem. [Overlooked thing] is.
Example: Carbs are not the problem. Late-night snacking is.
I am going to say what nobody in [niche] wants to say.
Example: I am going to say what nobody in personal finance wants to say.
Stop buying [popular product]. Buy [alternative] instead.
Example: Stop buying expensive meal prep containers. Buy these instead.
[Common goal] is the wrong goal.
Example: Going viral is the wrong goal.
The [niche] trend I refuse to follow, and why.
Example: The skincare trend I refuse to follow, and why.
Hot take: you do not need [thing everyone recommends].
Example: Hot take: you do not need a ring light.
[Expert-type] will hate this, but [claim].
Example: Personal trainers will hate this, but you can skip leg day.
I used to believe [common belief]. I was wrong.
Example: I used to believe budgeting was about cutting coffee. I was wrong.
Only use a contrarian hook when you can back the claim up in the rest of the post. Disagreement with no substance loses viewers in seconds.
Get these written for your actual post
Distinct's Creator Studio turns a pattern like these into hooks, scripts, and captions for your post, written in your own voice. See how it works.