Free cheatsheet
Brand deal pricing cheatsheet
Price a brand deal in four moves: start from roughly 1 percent of your follower count per feed post, adjust for engagement and niche, price each platform and format separately, then add usage rights, exclusivity, and rush as line items rather than folding them into the fee.
By Distinct ·
Every number here is a working convention used by creators and managers, not a market rate. Use it to get to a defensible first quote, then adjust for what you know about the brand.
Start with a base rate
Feed post: about 1 percent of follower count
100 US dollars at 10,000 followers, 1,000 at 100,000. Treat it as the floor for a standard post with no extras.
Story set (3 frames): 20 to 40 percent of a feed post
Stories take less time and disappear in 24 hours.
Short-form video: at or above a feed post
Scripting, filming, and editing take longer than a photo.
Long-form video integration: a multiple of a feed post
It takes days, not hours, and stays discoverable for years.
Adjust up or down
Engagement well above your size norm: 1.5 to 2 times base
Say why in the same sentence you give the number.
High-intent niche: several times base
Finance, B2B software, health, and parenting audiences convert at rates that justify it.
Engagement well below your size norm: expect pushback
A brand that checks will notice the gap between followers and interactions.
Charge separately for
Paid usage rights: 20 to 100 percent uplift
For roughly 3 to 12 months of paid social use. Perpetual, all-media rights cost a large multiple.
Exclusivity: priced per month of category lockout
One month is routine; anything near a year is a serious commitment.
Rush turnaround under about a week: 20 to 50 percent
Also charge for approval rounds beyond the one or two you include.
Extra platforms: full price each, then bundle
Bundle from two full prices, never one price plus a free second platform.
When you send the quote
Give one number with a one-line breakdown
What it covers, what it excludes.
Cut scope, not price, when the budget is low
Drop a deliverable or shorten the usage window; a discount becomes your rate with that brand.
Bundle discounts: 10 to 20 percent for multi-post packages
Deeper than that usually means the scope should change instead.
Keep the business side in one place
Distinct keeps your media kit, rates, and brand deals together, so the numbers on this sheet live next to the deals they are for. See how it works.