Pricing
Every plan, every limit, spelled out.
What each plan includes, how many AI credits you get and what they buy, and how Explore lookups and stat syncs work. Every plan is free while we're in private beta.
During the beta: nothing is charged and every live feature is open. One limit applies today: AI credits (20 one-time credits on Free). Fresh Explore lookups draw from the same credits.
When paid plans open, anyone who joined during the beta keeps the beta price for their first 12 months. Prices and every other limit on this page are our proposal and may change before then.
For creators
Write and repurpose content in your voice, track what works, and run brand deals.
No card required.
Write your next post, and look after your first brand deals.
20 AI credits, one-time, 1 Explore lookup a day
Get started freeThen $5/month $19. Beta price, held for your first 12 months.
For creators treating content and partnerships like a business.
50 AI credits a month, 20 Explore lookups a day
Get started freeCompare every feature
| Feature | Free | Pro |
|---|---|---|
| AI and Creator Studio | ||
| AI creditsFree credits are one-time. Pro credits renew on the 1st of each month (UTC). | 20 one-time | 50 / month |
| Credit top-upsPlannedExtra credits that don't expire, used after your plan's credits. | 500 credits for $3 | 500 credits for $3 |
| Ideas, hooks, and captions in your voice | ||
| Studio chat | ||
| Scripts and repurposing | ||
| Saved library | ||
| Stats and Explore | ||
| Instagram and X stats syncAutomatic, from public profile data. | Every 3 days | Daily |
| Explore: look up any public Instagram accountEach fresh lookup costs 1 AI credit (2 for a hashtag), up to this many a day. Anything looked up in the last 24 hours is free. | 1 / day | 20 / day |
| Refresh a looked-up account on demand | ||
| AI breakdown of an account3 AI credits each. | ||
| Niche feeds of reels that are working | ||
| Tracked competitors, refreshed dailyPlanned | 10 accounts | |
| Analytics: reach, engagement rate, top posts, audience quality | ||
| Partnerships | ||
| Media kit with your rates and a booking form | ||
| Link-in-bio page and public profile | ||
| Discover brands hiring creators | ||
| AI brand matching in Discover | ||
| AI-drafted replies to brand requests and inquiries | ||
| Active collaborations | 2 | Unlimited |
| Instagram comment-to-DM automationComing soon | Trial allowance | |
| Media kit on your own domain, without Distinct brandingPlanned | ||
What each AI action costs
Credits are weighted by how much work an action takes. Anything that fails is refunded automatically.
| Action | Credits |
|---|---|
| Caption | 1 |
| Hooks | 1 |
| Studio chat message | 1 |
| Reply to a brand request or inquiry | 1 |
| Content ideas | 2 |
| Media kit bio | 2 |
| Brand matching | 2 |
| Script | 3 |
| Repurpose a post | 3 |
| Explore: look up an accountFree if looked up in the last 24 hours. | 1 |
| Explore: look up a hashtagFree if looked up in the last 24 hours. | 2 |
| Explore account breakdown | 3 |
For brands
Run your roster, campaigns, and budgets, and prove what creator marketing returned.
No card required.
For getting your first campaign off a spreadsheet.
20 AI credits, one-time
Get started freeThen $15/month $49. Beta price, held for your first 12 months.
For teams running creator marketing for real.
50 AI credits a month
Get started freeCompare every feature
| Feature | Free | Pro |
|---|---|---|
| AI | ||
| AI creditsFree credits are one-time. Pro credits renew on the 1st of each month (UTC). | 20 one-time | 50 / month |
| Credit top-upsPlannedExtra credits that don't expire, used after your plan's credits. | 500 credits for $3 | 500 credits for $3 |
| AI-drafted outreach and application replies | ||
| Campaign recaps, AI-written and shareable by link | ||
| Roster and campaigns | ||
| Creators on your roster | 25 | Unlimited |
| Active campaigns | 1 | Unlimited |
| Creator discovery with filters and shortlists | ||
| Outreach and connection requests | ||
| Pipeline from first contact to posted | ||
| Campaign budgets, committed versus remaining | ||
| Analytics | ||
| Outreach funnel and pipeline stages | ||
| Reach by platform and content type, results and ROAS by campaign | ||
| Team | ||
| SeatsPlanned | 1 | Up to 5 |
What each AI action costs
Credits are weighted by how much work an action takes. Anything that fails is refunded automatically.
| Action | Credits |
|---|---|
| Reply to a creator application | 1 |
| Outreach message | 2 |
| Campaign recap | 3 |
Pricing questions
- What is an AI credit?
- Every AI action spends credits, weighted by how much it writes. A caption or a hook set is 1 credit, content ideas are 2, and a full script or a repurposed post is 3. Free includes 20 credits, once. Pro includes 50 a month, enough for roughly 50 captions or 16 scripts.
- What happens when I run out of credits?
- AI drafting and fresh lookups pause. On Free that's until you move to Pro, since Free credits don't renew; on Pro, until the 1st of the month (UTC). Everything else keeps working: your media kit, link in bio, stats, campaigns, and anything you already generated.
- Do unused credits roll over?
- No. Pro's 50 credits reset on the 1st of each month, and Free's 20 are a one-time grant. A generation that fails is refunded automatically and never counts against you. Planned top-ups (500 credits for $3) will not expire, and are only used once your plan's credits run out.
- What counts as an Explore lookup?
- A lookup is a fresh fetch of a public Instagram account (1 AI credit) or hashtag (2 AI credits). If anyone looked the same one up in the last 24 hours, you see that copy for free. A lookup that fails is refunded. After the beta, each plan also caps fresh lookups per day. The optional AI breakdown of an account costs 3 credits.
- What limits apply during the beta?
- Every plan is free during the private beta and every live feature is open. One limit is enforced today: AI credits (20 one-time credits on Free), which also cover fresh Explore lookups. The other limits on this page are our proposal for after the beta.
- What will Pro cost, and what is the beta price?
- Pro is proposed at $5 a month for creators and $15 a month for brands while we're in beta, against a planned $19 and $49 after it. Nothing is charged yet. When paid plans open, anyone who joined during the beta keeps the beta price for their first 12 months.
- Does Distinct take a cut of my deals?
- No. We never take a percentage of a deal you close, on any plan.
More answers on the FAQ page.