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List and how-to hooks

List and how-to hooks promise a specific, countable payoff such as three steps or five tools, which tells viewers exactly what they will get and how long it will take.

By Distinct ·

Fill in the brackets with something specific to your post. Every hook here is a pattern, not a line to copy word for word: the specific detail you add is what makes it stop the scroll.

Promise something countable

  • [Number] [things] I use every [period] as a [role].

    Example: Five apps I use every day as a freelance designer.

  • How to [result] in [number] steps.

    Example: How to price your first brand deal in three steps.

  • [Number] [topic] mistakes I made so you do not have to.

    Example: Four budgeting mistakes I made in my twenties.

  • Everything you need to [goal], under [price].

    Example: Everything you need to start a podcast, under 100 dollars.

  • The only [number] [things] you need to [result].

    Example: The only three pans you need to cook anything.

  • [Number] signs you [situation].

    Example: Five signs your plant needs more light.

  • How I [do thing] in [short time] every [period].

    Example: How I clean my whole kitchen in 15 minutes every night.

  • [Number] [niche] tips I would give my beginner self.

    Example: Three photography tips I would give my beginner self.

  • Save this for your next [situation].

    Example: Save this for your next long-haul flight.

  • Step [number] is the one everyone skips.

    Example: Step three is the one everyone skips.

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