Free cheatsheet
Creator campaign brief checklist
A creator campaign brief should fit on one page and state the goal and how it will be measured, the audience, the one key message, deliverables with dates, mandatory points and things to avoid, disclosure requirements, usage rights, the approval process, and payment terms.
By Distinct ·
Everything a creator needs to make content that works for you without five rounds of revisions.
The why
One goal
Awareness, consideration, or sales. Pick one.
How success is measured
Reach, engagement rate, clicks, code redemptions, or sales.
The audience, in one sentence
The what
One key message
The single thing the viewer should remember.
Up to three mandatory points
More than three and the post becomes an ad read.
Things to avoid
Competitors, claims you cannot make, sensitive topics.
Creative freedom stated explicitly
Creators know what works for their audience.
Deliverables and dates
Each deliverable by platform and format
Draft due date and go-live date
Links, codes, and tags to include
Disclosure wording required
Terms
Usage rights: channels, paid or organic, duration
Exclusivity, if any: category, competitors, period
Approval rounds included, and who approves
Fee, payment terms, and when payment is due
Keep the business side in one place
Distinct keeps your media kit, rates, and brand deals together, so the numbers on this sheet live next to the deals they are for. See how it works.