Free content ideas
Content ideas for small business creators
Small business owners and side-hustle creators build an audience with process and behind-the-scenes content, practical lessons from running the business, and posts that involve customers in decisions, with brand-friendly formats such as tool stacks and packing orders.
By Distinct ·
Each idea comes with a suggested format. Pick the ones that fit your content pillars, add your own angle, and write a specific hook for each before you film.
Teach something
How I price my [product or service]
Talking head with numbers
One lesson from my first year in business
Story video
Free tools I use to run the business
List carousel
Behind the scenes
Pack an order with me
Satisfying short video
A day in the life of running [business]
Vlog
The making of a product, start to finish
Process video
Start a conversation
Help me pick the next product colour
Poll
Customer question of the week, answered
Reply video
What would you want to see us make?
Question sticker
Brand-friendly formats
My business tool stack
Screen or desk walkthrough
Packaging supplies I use
Unboxing-style video
Partner spotlight with another small business
Collaboration post
Formats that fit a sponsor naturally, so a brand deal reads like your normal content.
Get these written for your actual post
Distinct's Creator Studio turns a pattern like these into hooks, scripts, and captions for your post, written in your own voice. See how it works.