Making content
Content calendar
A content calendar is a plan of what a creator or brand will publish, on which platform, and when, usually covering the next few weeks.
Also called editorial calendar, posting schedule.
Its main job is to separate deciding what to make from making it. Deciding in advance means each day starts with a known piece of work rather than a blank page, and it is where content pillars turn into a balanced mix rather than whatever was easiest that week.
For a creator with brand deals, the calendar is also where sponsored posts are placed, so that agreed go-live dates are met and a run of sponsored content does not crowd out the organic posts the audience followed for.
Related terms
- Content pillar
- A content pillar is one of the few recurring themes a creator's content returns to, which together define what their audience expects and what a brand is buying access to.
- Content repurposing
- Content repurposing is turning one piece of content into versions made for other platforms or formats, such as a video into a carousel, a thread, and a newsletter section, rather than posting the identical file everywhere.
- Deliverable
- A deliverable is a single specified piece of content a creator has agreed to produce, such as one feed post, a set of three story frames, or a 60-second video.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.