Running campaigns
Deliverable
A deliverable is a single specified piece of content a creator has agreed to produce, such as one feed post, a set of three story frames, or a 60-second video.
Deliverables should be counted and named precisely in the agreement, because they are what the fee is attached to. Three stories is ambiguous in a way that three story frames posted the same day, each with a swipe-up link is not.
Scope creep in creator work almost always arrives as extra deliverables requested after the fee was agreed: a cutdown for adverts, a version for another platform, an extra round of edits. Each is additional work and should be priced as such.
Related terms
- Campaign brief
- A campaign brief is the document a brand gives a creator setting out the goal, the deliverables, the key messages, the dos and don'ts, the timeline, and the disclosure requirements.
- Brand deal
- A brand deal is a paid agreement in which a creator produces and publishes agreed content for a brand in exchange for a fee, product, or commission.
- Rate card
- A rate card is a creator's published list of prices by deliverable, for example a set fee for a feed post, a story series, or a long-form video.
- Usage rights
- Usage rights define where a brand may reuse a creator's content, in what form, and for how long. Without them, the brand may not repost or advertise with the content even though it paid for the post.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.