Foundations
Talent manager
A talent manager represents a creator commercially, negotiating brand deals and handling contracts and invoicing on the creator's behalf, usually for a percentage of the fee.
Also called creator manager, influencer agent.
Commission typically runs between 10 and 20 percent of deal value. Above a certain income most creators take on a manager simply because negotiation and paperwork start costing more time than making content.
For a brand, the practical difference is who you email and how fast things move. A managed creator usually replies faster and negotiates harder, and the manager will expect a contract rather than a deal agreed in direct messages.
Related terms
- Brand deal
- A brand deal is a paid agreement in which a creator produces and publishes agreed content for a brand in exchange for a fee, product, or commission.
- Payment terms
- Payment terms set when a creator is actually paid after invoicing. Net 30 means payment is due 30 days after the invoice date, net 60 within 60 days.
- Outreach
- Outreach is the first contact a brand makes with a creator about working together, and the follow-up that turns interest into an agreed deal.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.