Creator assets
Rate card
A rate card is a creator's published list of prices by deliverable, for example a set fee for a feed post, a story series, or a long-form video.
Also called pricing sheet, creator rates.
A rate card speeds up negotiation and anchors it. Without one, the creator is asked for a number cold on every enquiry and tends to undercharge. With one, the conversation starts from the creator's figure.
Most rate cards price by deliverable and then add for the things that actually drive cost: usage rights, exclusivity, extra platforms, unusually fast turnaround, and additional approval rounds. Those add-ons are where the margin is.
Common questions
- How much should a creator charge per post?
- A widely used starting point is roughly one percent of follower count as the fee for a feed post, so around 100 US dollars per 10,000 followers, then adjusted for engagement rate, niche, platform, and usage rights. It is a sanity check rather than a rule: high-intent niches such as finance or business software support far higher rates than the formula suggests.
Related terms
- Media kit
- A media kit is a short document or page a creator sends to brands that summarises who their audience is, how their content performs, which brands they have worked with, and what they charge.
- Flat fee
- A flat fee is a fixed amount paid to a creator for agreed deliverables, regardless of how the content performs.
- Usage rights
- Usage rights define where a brand may reuse a creator's content, in what form, and for how long. Without them, the brand may not repost or advertise with the content even though it paid for the post.
- CPM
- CPM is the cost of a thousand impressions, calculated as the fee divided by impressions, multiplied by one thousand. It is the standard way to compare the efficiency of creator deals against each other and against paid media.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.