Creator assets
Link in bio
A link in bio is a single landing page a creator puts in their social profile, holding the several links they want to send followers to, because most platforms allow only one clickable link in a profile.
Also called bio link, link page.
It exists to work around a platform limitation, and it is often the only place a creator controls where a follower can convert. Treat it as a storefront rather than a list: the links people actually click belong at the top, and anything that has not been clicked in months is costing attention.
For brand work it matters because affiliate links, discount codes, and campaign landing pages usually live there, so it sits directly on the path between a sponsored post and a sale.
Related terms
- Media kit
- A media kit is a short document or page a creator sends to brands that summarises who their audience is, how their content performs, which brands they have worked with, and what they charge.
- Affiliate marketing
- In an affiliate deal a creator earns a percentage of the sales they generate, tracked through a unique discount code or link, rather than a fixed fee.
- Conversion tracking
- Conversion tracking is how a brand ties a sale back to the creator who drove it, usually through a unique discount code, a tracked link, or a survey at checkout asking how the customer found the brand.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.