Running campaigns
Creator roster
A creator roster is the maintained list of creators a brand works with or wants to work with, holding their contact details, audience data, rates, past performance, and current status.
Also called influencer roster, talent roster.
The roster is the asset that compounds. A brand that records what each creator was paid, how the content performed, and how they were to work with builds an advantage that a brand starting from a fresh search every quarter never gets.
Rosters decay quickly when neglected, because follower counts, rates, and contacts all move. The fields that matter most are the ones people skip: what was actually paid, what the content delivered, and whether you would book them again.
Related terms
- Creator discovery
- Creator discovery is the process of finding creators who fit a brand: searching by niche, audience, location, and performance, then shortlisting the ones worth approaching.
- Outreach
- Outreach is the first contact a brand makes with a creator about working together, and the follow-up that turns interest into an agreed deal.
- Campaign brief
- A campaign brief is the document a brand gives a creator setting out the goal, the deliverables, the key messages, the dos and don'ts, the timeline, and the disclosure requirements.
- Audience audit
- An audience audit checks whether a creator's followers are real and relevant, looking for bought followers, engagement pods, and mismatches between the audience's location or age and the brand's market.
Distinct is the workspace where brands and creators run the work behind these terms. For brands, for creators, or back to the full glossary.